Nature’s Farm Singapore Revamps Flagship Store

The health supplement brand’s Parkway Parade outlet becomes a one-stop health lifestyle hub with personal nutrition advisory service & sampling bar.

A familiar health supplements brand in Singapore since 1982, Nature’s Farm recently unveiled a new logo, a revamped look for their Parkway Parade flagship store, and new services. The store now includes a sampling bar where customers can sample a rotating selection of supplements including honey, liquid supplements, and vitamin gummies; select monthly-themed health foods and supplements picked by the brand’s nutritionist at the Nutritionist’s Picks corner; and, a free-to-browse tablet that plays various nutrition videos. Customers can also learn more about their personal health and nutrition needs with a new one-to-one personal nutrition advisory service with Nature’s Farm in-house nutritionist, which is extended free to all Nature’s Farm Prestige members.

Nature’s Farm Chief Executive Officer Stephen Lim says, “Nature’s Farm is committed to bringing customers great value in nutritional foods and supplements. We have transformed what was previously a ‘supplements supermarket store’ into a one-stop ‘health lifestyle hub’ where customers can pick up their health essentials, including health foods and honey. They can also have individualised consultation with our nutritionists, who are able to advise customers on how to improve their meal choices for more balanced nutrition, and also suggest suitable supplements that consumers can take to ensure they are receiving well-balanced nutrition all round, based on their nutrition profile needs.”




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